Lay's - Defending Your Right to Do Nothing
People feel guilty for coming up with excuses to get their sacred time of nothingness.
Who is more perfect than Lay’s - a brand heavily associated with relaxing and doing nothing - to help these innocent people? That's why Lay's created a law firm on social media to provide legal defense and counseling for salty snack enthusiasts.
Team: Me, Folke Kühlhorn, Linn Stewart & Oskar Engman ​​​​​​​

Out of Home ​​​​​​​ In classic lawyer fashion, we had to take our message to the streets.

Social media ​​​​​​​ We used Twitter to help our clients out of difficult situations and defend their rights to do nothing.
✎​​​​​​​ March 2020