Interpride - Pride Inside
Due to coronavirus regulations Pride 2020 was cancelled. There were held talks and conferences online, but the real fun was missing.
To bring back the fun, we created Pride Inside, the world’s first digital pride parade. Anyone can join by using the popular duet feature on TikTok. Encouraging people to post a video of themselves marching at home. Other users can then come together in celebration by having their own videos line up next to each other – creating a digital parade. Marching together side by side, inside.
Team: Me, William Röhl & Ivan Trip.
According to Washington Post scrolling your way into LGBTQ TikTok is like going backstage, where young LGBTQ users have found a place to share their raw feelings with each other.
When you duet someone on TikTok, the original video is placed on the side of your video. If enough people walk and dance side by side, you’ll create a parade.
In addition to contacting big and small queer influencers, we needed a couple of stories to spread awareness.
✎ May 2020