Admission test Berghs School of Communcation (Art Direction)
The Janson family has been tailoring sleep with Hästens beds for five generations. Using sustainable, natural materials, quality craftsmanship, and unique design, they have become a world-leading bed supplier.
In the autumn of 2019, Hästens will be launching a brand new bed on the market. The bed does not require as much production material as the other Hästens beds, and will therefore only cost $1000. Significantly cheaper than the beds usually costs.

1. Come up with a name for the bed. 2. Create a mood board. 3. Create the visual identity. 4. Create the campaign. 5. Create a product or service that works together with the new bed.
✎​​​​​​​ March 2019