Apple Card - Pay with Your Face
Brief: Get American millenials who own iPhones and other Apple products to get an Apple Card.
Solution: When Americans pay with cash, they pay with George Washington and other historical figures' faces, but with Apple Card you pay with your own face via Face ID. Safer and smoother. "Pay with Your Face" also gives associations to financial freedom and plays into the selfie generation's love for themselves.
✎ November 2019