Brief: Norway has one of the most outdated and dangerous consent laws in Europe. Amnesty wants to gather signatures to change the law.
Insight: “Russefeiring” is a traditional celebration for Norwegian high school graduates in their final spring semester. They dress up in red and blue uniforms customized with patches and doodles, and party for three weeks straight. Sadly, russetid is high season for rape and sexual harrasment.
Solution: We create a patch with a letter to the norwegian minister of justice, turning the entire iconic russ uniform into a petition to change the law.
“Dear Minister of Justice Monica Mæland, sex without consent is rape”